Course Overview
Business development can seem complex and feel unnatural, especially if you haven’t had to do it before. But, taking a strategic approach to it is key to growing your firm and staying competitive.
In this course we’ll evaluate various business development strategies you can use to identify, nurture and acquire new clients, opportunities and drive growth and profitability.
You’ll also hear from Katherine Thomas, who runs her own consultancy helping law firms grow by developing existing client relationships, establishing new relationships and launching new services.
At the end of this course, you’ll be able to:
- Develop a vision for an organisation
- Apply growth strategies to an organisation
- Select a strategy model to apply to an organisation
Course Structure
- Defining a business strategy
- Identifying growth strategies
- Analysing competitive strategy models
- Determining your competitive advantage
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FAQs
The course contains content that falls within the mandatory CPD category of:
- Practice management and business skills; and
- Professional skills
With our online on-demand interactive courses, you can learn when and where it suits you. We’ve designed each course to provide both education and enjoyment.
Each course offers a mix of engaging exercises, where you’ll gain access to:
- Interactive activities to challenge your understanding and put your knowledge to the test. You’ll also enjoy engaging exercises, such as flip cards, quizzes and drafting activities.
- Clearly identified outcomes so you know precisely what you’ll learn – and the skills you’ll gain. You’ll also be able to track your development and focus on key improvement areas.
- Extended course access so you can reference the material as you need – or revisit it should life get in the way.
- Feedback and template answers so you can refine your skills, grow your knowledge and gain fresh insights.
Access each module on the College’s learning portal. When you buy a single, you’ll have 24/7 unlimited access for 12-months from the date of purchase.
Does this educational activity extend your knowledge and skills in areas that are relevant to your practice needs or professional development?
If so, and you’re not a WA practitioner, you should claim 1 unit for each hour of participation, not including breaks.
Please check your local CPD rules for any caps on activity types, such as the private study of non-interactive audio/visual materials. You are responsible for keeping your own CPD records and complying with your local CPD rules.
No. Western Australian practitioners who complete our on-demand courses are currently unable to claim CPD points.
However, you may earn CPD points by attending select live CPD events or by completing select CPD Interactive modules.